Only because their warehouse sale last weak was SICK. I estimate I bought over $1000 retail for $270. $185 of that was a jacket and a shirt, so $85 of what I paid paid for about $650/$700 worth of clothes.
The clothes are really great. The jacket is stellar for riding. I can basically wear a t-shirt and the jacket in 35 deg weather and still be warm on my bike. I would have never bought any of it had they not slashed their prices ridiculously.